The brand's design is based on the principles of the Royal Danish Academy of Fine Arts, the Danmarks Designskole School of Design. The purity and expressiveness of the form, the intelligence and functionality of the models with the absence of decor, emphasizing their visual identity through the author's shooting.
The author's vision, meanings and history, impeccable quality and attention to detail are at the heart of the brand's collection design philosophy.
The design implies a single concept reflecting the philosophy of the brand. We want to convey our values through fashion design, event and show design, as well as office interiors, creating a special lifestyle with an emphasis on minimalism of forms, author's style and functionality.
The brand's design principles were determined based on trial samples created in the experimental workshop in 2024. This is a laconic cut, monochrome natural colors and the absence of large prints. Each part has its own function, and suitable materials and accessories are selected for each line. Thus, we strive for the versatility and durability of clothing, which also contributes to sustainable development.
The main conceptual color solutions that will be integrated into the development of future collections. These carefully selected color palettes reflect the brand's strategic vision and serve as the foundation for creating harmonious and holistic design solutions.
Each of the selected shades has been carefully analyzed in terms of their psychological impact, aesthetic compatibility and compliance with current trends in the industry.
The introduction of these color solutions will create unique and memorable collections that will resonate with the target audience on an emotional level.
